Top 10 Best-Selling Korean Skincare Items on Amazon UK in 2025

Korean skincare continues to captivate beauty enthusiasts worldwide, and 2025 has been no exception. Amazon UK has seen a surge in popularity for K-beauty products, with several items standing out for their effectiveness and rave reviews. Here’s a curated list of the top 10 best-selling Korean skincare items on Amazon UK this year, along with their benefits:​


1. COSRX Advanced Snail 96 Mucin Power Essence

  • Benefits: This essence is renowned for its ability to repair damaged skin, improve elasticity, and hydrate deeply. The snail mucin component aids in skin regeneration and healing.​Byrdie+2HuffPost UK+2British Vogue+2
  • Why It’s Popular: Its lightweight texture and noticeable results have made it a staple in many skincare routines.​Glamour UK+1Byrdie+1

2. Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+

  • Benefits: Offers broad-spectrum sun protection while nourishing the skin with rice extract and probiotics, promoting a healthy skin barrier.​
  • Why It’s Popular: Its non-greasy formula leaves no white cast, making it ideal for daily use.​Byrdie+3KoreaProductPost+3HuffPost UK+3

3. Laneige Lip Sleeping Mask

  • Benefits: This overnight lip treatment moisturizes and exfoliates, leaving lips soft and supple by morning.​
  • Why It’s Popular: Its rich formula and pleasant scent have garnered a loyal following.​

4. Dr. Jart+ Ceramidin Skin Barrier Moisturizing Cream

  • Benefits: Strengthens the skin barrier and provides long-lasting hydration, making it suitable for dry and sensitive skin types.​
  • Why It’s Popular: Its effectiveness in combating dryness and improving skin texture has made it a favorite.​

5. Glow Recipe Watermelon Glow Niacinamide Dew Drops

  • Benefits: Combines niacinamide and watermelon extract to brighten skin and reduce the appearance of hyperpigmentation.​Korean Skincare UK
  • Why It’s Popular: Its dual function as a serum and highlighter offers a radiant glow without makeup.​

6. Anua Heartleaf 77% Soothing Toner

  • Benefits: Calms irritated skin, reduces redness, and balances oil production with its high concentration of heartleaf extract.​HuffPost UK+2Korean Skincare UK+2Glamour UK+2
  • Why It’s Popular: Its gentle formula is suitable for all skin types, especially sensitive skin.​

7. AXIS-Y Dark Spot Correcting Glow Serum

  • Benefits: Targets dark spots and uneven skin tone with niacinamide and plant extracts, promoting a brighter complexion.​Korean Skincare UK+1Byrdie+1
  • Why It’s Popular: Users appreciate its lightweight texture and visible results in reducing hyperpigmentation.​

8. Ma:nyo Pure Cleansing Oil

  • Benefits: Effectively removes makeup and impurities without stripping the skin, thanks to its blend of natural oils.​
  • Why It’s Popular: Its ability to cleanse deeply while maintaining skin hydration has made it a go-to cleanser

9. Dr. Althea Vitamin C Boosting Serum

  • Benefits: Brightens the skin and improves texture with a potent mix of vitamin C and soothing ingredients like Centella Asiatica.​
  • Why It’s Popular: Its non-sticky formula and noticeable brightening effects have earned it high praise.​Glamour UK

10. Innisfree Super Volcanic Pore Clay Mask

  • Benefits: Deeply cleanses pores, exfoliates dead skin cells, and controls excess sebum with volcanic ash from Jeju Island.​
  • Why It’s Popular: Its effectiveness in refining pores and improving skin texture has made it a bestseller.​

These products have not only topped sales charts but have also received glowing reviews for their efficacy and quality. Whether you’re new to K-beauty or looking to update your skincare regimen, these bestsellers are a great place to start.

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