Korean skincare continues to captivate beauty enthusiasts worldwide, and 2025 has been no exception. Amazon UK has seen a surge in popularity for K-beauty products, with several items standing out for their effectiveness and rave reviews. Here’s a curated list of the top 10 best-selling Korean skincare items on Amazon UK this year, along with their benefits:
1. COSRX Advanced Snail 96 Mucin Power Essence
- Benefits: This essence is renowned for its ability to repair damaged skin, improve elasticity, and hydrate deeply. The snail mucin component aids in skin regeneration and healing.Byrdie+2HuffPost UK+2British Vogue+2
- Why It’s Popular: Its lightweight texture and noticeable results have made it a staple in many skincare routines.Glamour UK+1Byrdie+1
2. Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+
- Benefits: Offers broad-spectrum sun protection while nourishing the skin with rice extract and probiotics, promoting a healthy skin barrier.
- Why It’s Popular: Its non-greasy formula leaves no white cast, making it ideal for daily use.Byrdie+3KoreaProductPost+3HuffPost UK+3
3. Laneige Lip Sleeping Mask
- Benefits: This overnight lip treatment moisturizes and exfoliates, leaving lips soft and supple by morning.
- Why It’s Popular: Its rich formula and pleasant scent have garnered a loyal following.
4. Dr. Jart+ Ceramidin Skin Barrier Moisturizing Cream
- Benefits: Strengthens the skin barrier and provides long-lasting hydration, making it suitable for dry and sensitive skin types.
- Why It’s Popular: Its effectiveness in combating dryness and improving skin texture has made it a favorite.
5. Glow Recipe Watermelon Glow Niacinamide Dew Drops
- Benefits: Combines niacinamide and watermelon extract to brighten skin and reduce the appearance of hyperpigmentation.Korean Skincare UK
- Why It’s Popular: Its dual function as a serum and highlighter offers a radiant glow without makeup.
6. Anua Heartleaf 77% Soothing Toner
- Benefits: Calms irritated skin, reduces redness, and balances oil production with its high concentration of heartleaf extract.HuffPost UK+2Korean Skincare UK+2Glamour UK+2
- Why It’s Popular: Its gentle formula is suitable for all skin types, especially sensitive skin.
7. AXIS-Y Dark Spot Correcting Glow Serum
- Benefits: Targets dark spots and uneven skin tone with niacinamide and plant extracts, promoting a brighter complexion.Korean Skincare UK+1Byrdie+1
- Why It’s Popular: Users appreciate its lightweight texture and visible results in reducing hyperpigmentation.
8. Ma:nyo Pure Cleansing Oil
- Benefits: Effectively removes makeup and impurities without stripping the skin, thanks to its blend of natural oils.
- Why It’s Popular: Its ability to cleanse deeply while maintaining skin hydration has made it a go-to cleanser
9. Dr. Althea Vitamin C Boosting Serum
- Benefits: Brightens the skin and improves texture with a potent mix of vitamin C and soothing ingredients like Centella Asiatica.
- Why It’s Popular: Its non-sticky formula and noticeable brightening effects have earned it high praise.Glamour UK
10. Innisfree Super Volcanic Pore Clay Mask
- Benefits: Deeply cleanses pores, exfoliates dead skin cells, and controls excess sebum with volcanic ash from Jeju Island.
- Why It’s Popular: Its effectiveness in refining pores and improving skin texture has made it a bestseller.
These products have not only topped sales charts but have also received glowing reviews for their efficacy and quality. Whether you’re new to K-beauty or looking to update your skincare regimen, these bestsellers are a great place to start.