Our editorial policy sets out how Qobey produces, reviews, and updates content — including our approach to affiliate income, AI tools, fact-checking, and corrections.
Qobey's editorial content is produced entirely independently of commercial relationships. No brand, retailer, or affiliate partner has any input into our rankings, recommendations, article topics, or conclusions. Our affiliate disclosure page documents every commercial relationship we maintain.
Every article on Qobey is written by a named member of our editorial team. We do not publish anonymous articles. Author bios and qualifications are displayed on every article.
Qobey uses AI writing assistance tools (including Claude by Anthropic) to support the research and drafting process. No AI-generated content is published without substantive human review, editing, and expert sign-off. All factual claims, product recommendations, ingredient analyses, and product rankings are verified and approved by a named human expert before publication.
AI tools are used to: assist with research structuring, generate initial drafts that are then substantially rewritten by human editors, and check for consistency. AI tools are not used to: generate expert opinions, invent product testing results, or produce content that is published without human expert oversight.
Every ingredient claim made in a Qobey article is reviewed by Ji Lee, our cosmetic chemist, before publication. Claims are supported by references to peer-reviewed research where available. Where strong evidence does not exist, we say so. We do not overstate efficacy to make articles more compelling.
Product reviews on Qobey are based on real testing by Maya Richardson and our UK reader testing panel. Products are tested over a minimum of four weeks by UK testers on UK skin, using UK water. Testing is blind where possible. Results are documented before any commercial relationship with the relevant brand is considered.
When errors are identified — whether by our editorial team or reported by readers — we correct them promptly and transparently. Corrections are noted at the bottom of the relevant article with the date of correction. We do not silently edit factual errors.
To report a factual error, contact us at editorial@qobey.com with "Correction" in the subject line.
Every article displays its original publication date and, where applicable, its most recent update date. We update articles when: product formulations change, new evidence emerges, prices change substantially, products become unavailable in the UK, or reader testing produces new findings.
We only link to products that are genuinely available for UK consumers. We verify that linked products are the authentic brand product (not counterfeits) and are sold by authorised retailers or the brand directly. We do not link to grey-market sellers or unauthorised resellers.
Editorial enquiries: editorial@qobey.com
Press and media: pr@qobey.com
This policy was last reviewed April 2026.